for Promomed

Update: 03.05.2025

Last week: 21 week 2025 (19.05.2025 - 25.05.2025)

Last full month: April 2025

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 638 -3.1% 13.6% 0.6 22 146 628 -3.1% 10.3% 0.4 -7.7%
MoM 41 693 -9.4% 12.6% -0.2 93 772 540 -6.5% 9.5% -0.1 -7.7%
YTD 192 925 26.8% 12.8% 1.7 421 750 283 24.4% 9.5% 0.1 9.9%
MAT 462 248 25.7% 13.0% 2.9 921 858 809 19.9% 9.4% 0.8 -2.6%
BRAINMAX
WoW 2 378 -12.4% 100.0% 0 7 979 924 -15.7% 100.0% 0 -12.4%
MoM 11 719 -12.4% 100.0% 0 41 169 227 -8.3% 100.0% 0 -12.4%
YTD 52 284 128.7% 100.0% 0 180 952 380 124.3% 100.0% 0 128.7%
MAT 112 087 106.0% 100.0% 0 387 004 130 102.9% 100.0% 0 106.0%
GOLDLINE PLUS
WoW 16 685 -7.7% 45.7% -0.1 53 105 707 -8.3% 36.7% -0.4 -7.5%
MoM 72 821 -6.8% 45.4% -1.7 233 845 743 -7.7% 37.3% -1.3 -3.3%
YTD 345 083 -4.3% 45.8% 1.3 1 112 604 276 -2.7% 37.4% 1.1 -6.9%
MAT 813 773 -5.7% 46.0% 0.6 2 571 996 050 -5.6% 37.7% -0.7 -6.9%
MIGRENIUM
WoW 7 812 -11.0% 0.4% 0 2 765 120 -10.8% 0.5% 0 -7.0%
MoM 34 261 -11.6% 0.3% 0 12 120 830 -11.3% 0.5% 0 -7.6%
YTD 172 141 -33.0% 0.4% -0.2 60 396 057 -21.2% 0.5% -0.2 5.6%
MAT 483 150 -25.0% 0.4% -0.1 165 376 295 7.7% 0.6% 0 0.6%
MODELAX-N
WoW 24 200 -5.1% 17.7% 0.2 13 665 560 -4.7% 13.4% 0.2 -6.1%
MoM 114 169 -9.4% 18.7% -0.5 61 079 234 -7.6% 13.7% 0 -7.2%
YTD 605 843 -6.4% 20.0% -3.4 319 337 627 17.7% 14.4% -0.5 9.6%
MAT 1 421 968 3.3% 20.3% -0.4 707 373 552 37.0% 14.0% 1.7 5.6%
REDUXIN
WoW 10 984 -9.6% 30.1% -0.7 61 110 610 -9.4% 42.2% -1 -7.5%
MoM 50 473 -3.6% 31.5% -0.1 272 682 487 -4.4% 43.5% 0 -3.3%
YTD 238 008 -11.4% 31.6% -1.6 1 297 262 521 -11.0% 43.6% -2.6 -6.9%
MAT 564 851 -8.5% 31.9% -0.6 3 003 702 241 -4.1% 44.0% -0.1 -6.9%
REDUXIN FORTE
WoW 3 986 -3.8% 10.9% 0.4 19 359 171 0.5% 13.4% 1 -7.5%
MoM 15 756 -0.7% 9.8% 0.3 71 449 643 -1.6% 11.4% 0.3 -3.3%
YTD 75 433 7.3% 10.0% 1.3 343 738 579 12.2% 11.6% 1.8 -6.9%
MAT 172 520 2.0% 9.8% 0.8 758 984 917 7.0% 11.1% 1.1 -6.9%
SALVISAR
WoW 11 534 -9.3% 1.5% 0 5 930 659 -9.4% 1.5% 0 -7.8%
MoM 54 824 -3.3% 1.7% 0 27 866 396 -1.2% 1.7% 0 -2.2%
YTD 275 658 22.6% 1.8% 0.4 135 865 184 53.2% 1.7% 0.5 -3.9%
MAT 622 655 24.3% 1.6% 0.4 288 126 783 59.3% 1.5% 0.5 -6.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 192 925 26.8% 12.8% 1.7 421 750 283 24.4% 9.5% 0.1 9.9%
BRAINMAX 52 284 128.7% 100.0% 0 180 952 380 124.3% 100.0% 0 128.7%
GOLDLINE PLUS 345 083 -4.3% 45.8% 1.3 1 112 604 276 -2.7% 37.4% 1.1 -6.9%
MIGRENIUM 172 141 -33.0% 0.4% -0.2 60 396 057 -21.2% 0.5% -0.2 5.6%
MODELAX-N 605 843 -6.4% 20.0% -3.4 319 337 627 17.7% 14.4% -0.5 9.6%
REDUXIN CAPS 238 008 -11.4% 31.6% -1.6 1 297 262 521 -11.0% 43.6% -2.6 -6.9%
REDUXIN FORTE 75 433 7.3% 10.0% 1.3 343 738 579 12.2% 11.6% 1.8 -6.9%
SALVISAR 275 658 22.6% 1.8% 0.4 135 865 184 53.2% 1.7% 0.5 -3.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 462 248 25.7% 13.0% 2.9 921 858 809 19.9% 9.4% 0.8 -2.6%
BRAINMAX 112 087 106.0% 100.0% 0 387 004 130 102.9% 100.0% 0 106.0%
GOLDLINE PLUS 813 773 -5.7% 46.0% 0.6 2 571 996 050 -5.6% 37.7% -0.7 -6.9%
MIGRENIUM 483 150 -25.0% 0.4% -0.1 165 376 295 7.7% 0.6% 0 0.6%
MODELAX-N 1 421 968 3.3% 20.3% -0.4 707 373 552 37.0% 14.0% 1.7 5.6%
REDUXIN CAPS 564 851 -8.5% 31.9% -0.6 3 003 702 241 -4.1% 44.0% -0.1 -6.9%
REDUXIN FORTE 172 520 2.0% 9.8% 0.8 758 984 917 7.0% 11.1% 1.1 -6.9%
SALVISAR 622 655 24.3% 1.6% 0.4 288 126 783 59.3% 1.5% 0.5 -6.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 638 -3.1% 13.6% 0.6 22 146 628 -3.1% 10.3% 0.4 -7.7%
BRAINMAX 2 378 -12.4% 100.0% 0 7 979 924 -15.7% 100.0% 0 -12.4%
GOLDLINE PLUS 16 685 -7.7% 45.7% -0.1 53 105 707 -8.3% 36.7% -0.4 -7.5%
MIGRENIUM 7 812 -11.0% 0.4% 0 2 765 120 -10.8% 0.5% 0 -7.0%
MODELAX-N 24 200 -5.1% 17.7% 0.2 13 665 560 -4.7% 13.4% 0.2 -6.1%
REDUXIN CAPS 10 984 -9.6% 30.1% -0.7 61 110 610 -9.4% 42.2% -1 -7.5%
REDUXIN FORTE 3 986 -3.8% 10.9% 0.4 19 359 171 0.5% 13.4% 1 -7.5%
SALVISAR 11 534 -9.3% 1.5% 0 5 930 659 -9.4% 1.5% 0 -7.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 41 693 -9.4% 12.6% -0.2 93 772 540 -6.5% 9.5% -0.1 -7.7%
BRAINMAX 11 719 -12.4% 100.0% 0 41 169 227 -8.3% 100.0% 0 -12.4%
GOLDLINE PLUS 72 821 -6.8% 45.4% -1.7 233 845 743 -7.7% 37.3% -1.3 -3.3%
MIGRENIUM 34 261 -11.6% 0.3% 0 12 120 830 -11.3% 0.5% 0 -7.6%
MODELAX-N 114 169 -9.4% 18.7% -0.5 61 079 234 -7.6% 13.7% 0 -7.2%
REDUXIN CAPS 50 473 -3.6% 31.5% -0.1 272 682 487 -4.4% 43.5% 0 -3.3%
REDUXIN FORTE 15 756 -0.7% 9.8% 0.3 71 449 643 -1.6% 11.4% 0.3 -3.3%
SALVISAR 54 824 -3.3% 1.7% 0 27 866 396 -1.2% 1.7% 0 -2.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs